Starving for new ways to revolutionize and break the code of a market that has been static for many years and just focusing on trendy labels and demonization of certain foods.

Education and guidance 

Educating society that food has always been delicious and nutritious without decaying our diet in any sense. However, due to the youngness of the human race we have been slowly learning while making mistakes and now in a slow but consistent pace, we have been growing and have been trying to find the balance between what is best for us, but also what is best for our planet and our environment.